AI Insights · Timothy · January 2022
Top 5 Communication Apps in New Zealand: Q4 2021 Performance
Discover the performance trends of the top 5 communication apps in New Zealand during Q4 2021, including weekly downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 communication apps in New Zealand showed varied performance trends across weekly downloads, revenue, and active users. Here’s an in-depth look at how each app fared.
Discord - Talk, Play, Hang Out experienced a steady increase in weekly revenue, peaking at approximately $8.4K in the week of December 20. Weekly downloads fluctuated, reaching a high of around 6.2K in mid-October and ending the quarter with about 5.6K. The app maintained a robust user base with weekly active users ranging from 350K to nearly 386K.
Kik — Messaging & Chat App saw its highest weekly revenue in mid-October at $3.3K, but this figure gradually declined to $1.3K by the end of December. Weekly downloads were relatively stable, averaging around 450, with a slight peak of 492 in mid-December. Active users hovered between 11.7K and 13.2K throughout the quarter.
iMo-International Calls & Chat displayed a varied revenue trend, peaking at $3.1K in mid-October, before declining to $459 by the end of the year. Downloads remained consistent, with a slight increase towards the end of the quarter, reaching 564 in the last week of December. Active users were relatively steady, fluctuating between 22.2K and 24.6K.
Messenger from Meta Platforms, Inc. showed a peak in weekly downloads at approximately 19.7K in early November, ending the quarter with around 16.8K. Revenue peaked at $1K in the first week of November and then saw a decrease, finishing the quarter at $506. The app had a substantial active user base, ranging from 4.1M to 4.3M.
Rakuten Viber Messenger maintained a stable weekly revenue, peaking at $2.5K in mid-October and ending the quarter at $1.8K. Downloads exhibited minor fluctuations, with the highest number being 1.8K in the last week of December. Active users varied, reaching a peak of 91.7K in early November, and concluding the quarter at 87.1K.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, you can explore further on their platform.
